Last week in Chicago we picked up a new pushcart and decked it out for some cream slinging around Wicker Park/Bucktown to promote the opening of the new LeSportsac store in town. Earlier this year we worked with LeSportsac and gave away fruit pops in Austin for SXSW then we took the push carts to Palm Springs for the Anthem Fiesta. Thanks to Yummy Ice Cream, Fruitiki, and Pop Art Printing, we were able to find a cart around Chicago and get it wrapped in time.
I met Amanda at Bonnaroo and she had just moved to Chicago so I kindly asked if shed be willing to help push the cart around and giving away ice cream. Even though it seems like a one-person job its always better to have two peeps with each cart so I decided to help her out and take some pics and of courseeat some fruit pops. The best thing about Wicker Park is there are loads of cool places to hit up.
The new LeSportsac store is at 1717 N. Damen so we started by rolling on Damen and hitting up local stores to see if any workers wanted any treats. We werent even a block away before we found our first taker that was carrying a LeSportsac bag…nice. We zig zagged up and down Milwaukee and North too hitting up bike shops, booking agents, people on the streets, and anyone else who looked like they wanted something to cool them down.
On Thursday Night there was an opening event and Jay, Kendra, Meghann, and Paige all showed up to help sling at there. Sephora was doing free makeovers and there were some free gifts and, of course, more fruit pops. I was down at the Galapalooza event that night and couldnt leave while Sharon Jones was playing so the gang found a way to put the cart in the back of a taxi then rolled up to Galapalooza with the cart in tow. Ha.
