To create excitement for the new album Mantis, Umphreys McGee has an interesting pre-order campaign. The amount of bonus content will be dictated by the amount of pre-orders received. Not only will you get downloadable MP3s, but will get the traditional CD with the bonus material as well.
The pre-order bonus CD will include outtakes/alternate recordings, archived acoustic rarities, studio jams, and more. The more pre-orders that are purchased, the more tracks the band will unlock. UM has a widget to allow you to track the growing list of bonus material, which will be delivered via digital download the week of the album’s release.
Additional bonus material will be made available using PUSH(TM) technology to deliver additional content throughout 2009. By simply playing the Mantis CD, it will act as a key to a micro-site, allowing you to download additional UM gems. I have been told there will be plenty of surprises with the bonus materials.
Usually Umphreys work out their songs in their live show firstbut this time it strictly a studio release. So, none of us know the songs. And you dont want to be the one whos kind of humming along at the show, now do you?
