News Article

ASR San Diego 2009

Words by Dave Gooch

Photos by Stephen Loh

San Diego seems to be turning into Ice Cream Man’s second southern California home. We headed down once more this year for the annual action sports clothing buyers event.

From their official site: “Considered the most powerful buying event in the action sports industry, ASR showcases the latest apparel, footwear, swimwear, accessories and hardgood products from over 700 surf, skate, swim, snow, moto, wake, lifestyle and streetwear  brands and continues to identify cutting-edge trends that drive the diverse segments of the action sports industry.”

Having some troubles with Bessie, I was hesitant to drive her down to San Diego once again. Luckily, our friends with Sweet Treats had their truck available for use that weekend. So Stephen and I rolled down with some logos, met up with Megan and rocked out in downtown SD as people from all sorts of clothing companies, skate companies and more cruised by to get their free treats.

We stopped by PacSun stores in National City and downtown San Diego on Saturday before heading back to 5th to finish slinging. We didn’t get a chance to check out the convention at all, but spent our time well giving out over a thousand free ice creams.

So check out the pics and enjoy.

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