The California Milk Processor Board, they of the “Got Milk?” ads you see so much have released a video of their spokescharacter, White Gold as part of an entire rock opera devoted to the character – “The Battle for Milkquarious”. You can even download the mp3 for free if you’re really into it.
In addition, they’ll be giving a $50,000 scholarship to California high school art programs. Users must enter a parody video of the rock opera. Finalists will be featured in an online showcase for public votes to determine the winner.
This is a really cool thing they’re doing. It’s great to see companies use their advertising for a good cause as well. Plus, we gotta support the milk folks over here at Ice Cream Man.
