News Article

Boston Ice Cream Truck Battle

Words by Dave Gooch

Photos by RETURNING;

This is fun. If you’re in Boston, you have to check out the Ice Cream Truck Battle today.

Ben & Jerry’s free ice cream truck and b. good‘s ice cream truck will be outside b. good’s Harvard Square shop slinging free ice cream.

Here’s how the “Ice Cream Truck Battle” works: The b.good ice cream truck, Harvey, will battle the Ben & Jerry’s truck to decide ice cream truck supremacy in Boston. b.good will be handing out milkshakes, while Ben & Jerry’s will be giving away scoops of ice cream. Everyone getting a free treat will be encouraged to make an optional charitable donation to Back on My Feet. Whichever truck raises the most cash during the 2 hour event will be crowned the champion of Boston’s and Cambridge’s streets as the most dominant ice cream truck in this city.

All money raised will benefit local homeless agency Back on My Feet, through the “Burger Brigade” -a group of fourteen b.good customers who will run the marathon dressed as giant burgers, fries and sweet potato fries. Back on My Feet promotes the self-sufficiency of homeless populations through running. For more info on the “Burger Brigade and their fundraising efforts, watch this video:

 

photo from Boston.com

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