For the next couple weeks, in anticipation of Fair Trade Day on May 14, Ben & Jerry’s is encouraging people to use Fair Tweets.
Fair Tweets is an application (at fairtweets.com) that allows you to put your unused characters to use promoting Fair Trade. Basically, you type what you would normally tweet into the app and it fills in the unused portion out to 140 characters by dropping in Fair Trade hashtags and links to Fair Trade agencies. It automatically compensates for the length of the tweet, so longer tweets may just have the hashtag #FairTrade while shorter ones will get a short accompanying messages promoting Fair Trade Day. It’s a simple way to spread the word, try it out!
