I had to read this over a couple times, I thought it was some kind of concept album or something, but apparently Eric from Midlake did indeed start his own brand of coffee called Cappulido Coffee.
From the press release:
Cappulido Coffee was born in the Spring 2008 in the
great land of Denton, TX, and features six different blends of
fair traded coffee, each selling for around $10 a pop. With the
purchase of Cappulido Coffee, you are giving aid directly back
to farmers in developing countries, lending them the financial
support necessary to continue developing an excellent product
and compete in the world market.
Says Pulido, “Coffee has become a huge commodity in our culture
today, and supplying it in a fair and quality manner was
something I wanted to take part in. With Cappulido I am able to
offer a coffee that I personally know supports the farmers that
grow it, and provides the consumer with a freshly roasted,
excellent bean.”
Check it out, maybe I’ll try some and get back to you.
