Ben & Jerry’s Scoop Shops have unveiled a new flavor. In honor of Bonnaroo, who B & J will be partnering with, the new flavor is called Bonnaroo Buzz.
Bonnaroo is donating their share of the proceeds to the Bonnaroo Works Fund whose goal is to further the organization’s community investment and philanthropic endeavors.
The important question of course, is what is the flavor? Well, in the eclectic tradition of Bonnaroo, it is quite the eclectic taste. Light coffee and malt ice creams with a whiskey caramel swirl and English toffee pieces. Yes, you read right: coffee and whiskey ice cream! Oh joyous day!
They debuted the flavor at Bowery Ballroom last night, but keep a look out at your local scoop shop beginning today (on 4/20, oh, those B & J hippies) for this one of a kind confection and be sure to get some at Bonnaroo!
